M1 International Management - Program

Core courses

• Principles of Accounting
Classes study the fundamental principles and procedures in accounting as applied to sole proprietorships, partnerships and corporations. Students come to understand the accounting cycle, the use of the balance sheet to describe financial position, income determination and the preparation of financial statements. Detailed study is made of financial assets, valuation of inventories and cost of goods sold.
• Principles of Marketing
Students obtain a broad understanding of marketing and how it functions. Classes cover buyer behavior, product planning, channels of distribution, price policies, and promotional activities.
• Principles of Management
This course presents a comprehensive survey of the basic principles of management applicable to all forms of business. Emphasis is placed upon case studies illustrating current, every day problems to management in an international business context.
• Business statistics
Statistical methods used in business research, analysis and decision making; preparation and presentation of data, frequency distributions, measures of central tendency and dispersion, statistical inference, regression and correlation.
• Presentation skills & Academic writing
This course is designed to provide a review of the skills, standards needed to become proficient in the area of academic writing, the documentation of sources, and oral presentations. During the semester, students will write at least two essays (varying between 2500 and 5000 words) that will prepare them for writing in other classes, and will also prepare them for the writing of their thesis. Oral presentation skills will also be developed through class participation and formal presentations.
• Intercultural Management
The course examines case studies and readings that focus on uses of culture, intercultural competence, cultural identity and cultural diversity as strategic, organizational, and promotional tools. At the same time, the course examines the theory and practice of intercultural management and the strategic management of cultures as historically specific cultural phenomena in their own right, and considers the ethical issues highlighted by an intercultural perspective on business activities.
• E-Commerce
Electronic commerce, or e-commerce, enables the management of vital flows of information within industry supply chains, as well as the selling of products and services within industry or to consumers. This course will give you the knowledge and skills required to design, develop and implement e-commerce applications and technologies. It offers a multi-disciplinary and holistic approach, placing the applications and enabling technologies of e-commerce into the wider business, social and economic context.
• Computing
Introduction to the use of microcomputer applications software for business students.  Study of the fundamental concepts and skills required for the effective application of the three most frequently used software programs:  word processing, electronic spreadsheets, and database management.  Overview of business applications software:  accounting, graphics and communication.

Choice of 6 electives among the following courses

Finance

• Front Office Operations
This course presents a systematic approach to front office procedures by detailing the flow of business activities.  The course also examines the various elements of effective front office management, paying particular attention to the planning and evaluation of front operations and to human resources management. Front office procedures and management are placed within the context of the overall operation of a business.
• Audit
This course develops an understanding and appreciation of the philosophy of the auditing process and the role of internal and external auditing in an organization. The concepts of risk and control, evidence and documentation are considered. The operational approach of the internal auditor is contrasted with the attestation focus of the external auditor. Critical thinking and communication skills are developed through a variety of means including case analyses, presentations, seminar-type discussions, preparation of a group and individual case papers, research of authoritative literature and use information technology tools.
• Corporate Finance
The course in corporate finance describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments.  Thus, the course provides students with a basic analytical framework for understanding how the various struggles over corporate surplus value (in the form of cash flows) may be understood and resolved. In this context, the course is designed to provide students with analytical tools that allow them to determine the "intrinsic value" of a corporation, and to assess the effectiveness of corporate management in maximizing that value.
• Portfolio Management
This course is an introduction to sound management theory. Computer enhanced models used to provide instruction in capital asset portfolio management and technique. Diversification theories, concepts, and applications in asset selection, analysis, and management are covered. Point and figure and other charting techniques are maintained and analyzed. Risk management concepts are introduced and extensively employed.

Marketing

• Advertising & Promotion
This course provides the student with an understanding of the dynamic nature of the promotional field—or, for a student who plans on making a career in advertising, promotions, or another aspect of marketing. It also provides a contemporary view of the role and importance of marketing communications. This course also emphasizes the importance of integrated marketing communications concepts in enhancing the unity of brands and provides thorough coverage of all aspects of an IMC program such as advertising, promotions, packaging, and branding strategies.
• Innovation & New Product Development
This course helps students understand the need for innovation in the service, manufacturing, public and other sectors. What is innovation and what role does it play in an organization? The ‘dimensions’ of innovation: product innovation; service innovation; process innovation; innovation in organizations and business processes. The degrees of innovation: disruptive, radical and incremental. How can innovation be managed?  Models of innovation and innovation management.
• B to B Marketing
To be effective in the marketing domain, marketing strategies need to take into account not only the customer but also the customer’s customers. While the basic principles of marketing still apply to business to business marketing there are significant differences with the traditional consumer marketing. Business to business marketing tends to be more sophisticated because business transactions typically include multiple levels of stakeholders and multiple decision makers. Business partners also play a greater role in the ultimate delivery of goods and services – whether on the supply or the distribution side. This course will teach the students the basic institutional details and principles of successful business to business marketing.
• European Marketing
This course aims at offering students, motivated to acquire the skills needed to manage marketing operations in the European context, a learning process that will mix readings and short case studies analysis. Upon completion of the course, students should be able to:
· Establish the links between international marketing theories and European
contexts.
· Design a marketing plan for a product or a service, including the
recommendation about the potential entry modes and about the marketing mix in
the perspective of its European development.
· Demonstrate their ability to integrate in the design of marketing plan the
European environmental and cultural factors that will affect the final result.
• How to set up a Business in Asia
The purpose of this course is to understand the environmental and organizational issues confronted by firms doing business in Asia. These include various aspects of the external environment such as social, economic, political, cultural, legal, customer and competitive factors, as well as the strategic and organizational responses of firms to the complex, diverse and dynamic business challenges in Asia. Using real-life company cases, participants will learn how to take managerial decisions and solve business problems confronted by firms in Asia.
• Public Relations
This course covers all forms of writing for communicating public relations messages, including press releases, media alerts, public service announcements, video news releases, pitch letters, speechwriting, brochures, newsletters, and other public relations presentations. At the successful completion of the semester, each student has accomplished a writing portfolio.
• Asian Markets
The course introduces students to the economics and society of East Asian markets, with a particular focus on China and Japan (including their relationships). The course will prepare students for the specifics and risks related to negotiations and business operations in these markets and for the specialization of their business activities in this increasingly important region. The main topics are: basic information about the region, history and the present situation, selected economic topics (banking system, reforms, crises from the last years, and others besides).

Management

• Negotiation Techniques
In this course students will develop professional skills for making business decisions and for advising colleagues in successfully meeting customers' needs. Knowledge management and information systems will be introduced as well.
• Operations Management
This course examines the concepts for designing, planning and improving manufacturing and service organizations. Topics include enterprise resource planning, facility layout, forecasting, queuing models, inventory management, lean manufacturing, total quality control, and project management.
• Small Business & Entrepreneurship
This course is organized around the following topics: the nature of small business and entrepreneurship; sources of information about entrepreneurship and small business; site selection; methods of predicting the success of a small business; ways of financing a business; legal needs of different types of business organizations; business plans; procedures entailed in purchasing supplies, inventory items, raw materials, and services; advertisement; public relations and salesmanship; bookkeeping; accounting; personnel management and self-improvement; policy and problem-solving needs of small businesses; procedures in conducting a business plan review.
• Total Quality Management
This course is designed to give the student an understanding of the total quality approach to quality management. The total quality philosophy is an approach to doing business that incorporates continuous improvement techniques and employee training to increase overall performance and competitiveness.
• Logistics
Logistics deals with the integration of information and material flows to delivery efficiencies to the firm.  The course provides an overview of concepts, provides specific tools that can be used to make decisions and provides applications of the concepts and tools in practice while understanding the impact on the other functional areas of the firm.
• Teams & Leadership
The purpose of this course is to provide students with the leadership tools to effectively manage and encourage sections and teams, to develop and provide strategic direction, and to communicate and motivate others to achieve both inter-sectional and team goals.